Chicago Freedom School
2017
Visual Identity
Web Design
Nonprofit
Modeled after the Freedom Schools of the 1960s — temporary, alternative, and free schools for Black Americans predominantly in the segregated South — Chicago Freedom School is an extracurricular program that fights the good fight by educating the next generation of young BIPOC social justice activists and their adult allies.
The visual identity we created relied on interviews and extensive consultations with young folks then enrolled at CFS. Inclusive and radical, the identity system is centered around a radiative mark that speaks to CFS’s supportive, non-hierarchical ethos. Coupled with a confident, upright display typeface and alternately assertive and warm colorways, the system embodies the bold, multifaceted, just communities CFS aims to foster.
The visual identity we created relied on interviews and extensive consultations with young folks then enrolled at CFS. Inclusive and radical, the identity system is centered around a radiative mark that speaks to CFS’s supportive, non-hierarchical ethos. Coupled with a confident, upright display typeface and alternately assertive and warm colorways, the system embodies the bold, multifaceted, just communities CFS aims to foster.
Strategy & Research
Kristin Lueke and Alibaster McDonald
Design Director
Will Miller
Web Development
Matt Soria
Design
Tom Tian
Design Director
Web Development
Design
