Tom Tian

Chicago Freedom School


Visual Identity
Web Design

Modeled after the Freedom Schools of the 1960s — temporary, alternative, and free schools for Black Americans predominantly in the segregated South — Chicago Freedom School is an extracurricular program that fights the good fight by educating the next generation of young BIPOC social justice activists and their adult allies.

The visual identity we created relied on interviews and extensive consultations with young folks then enrolled at CFS. Inclusive and radical, the identity system is centered around a radiative mark that speaks to CFS’s supportive, non-hierarchical ethos. Coupled with a confident, upright display typeface and alternately assertive and warm colorways, the system embodies the bold, multifaceted, just communities CFS aims to foster.
Strategy & Research
Kristin Lueke and Alibaster McDonald

Design Director
Will Miller

Web Development
Matt Soria

Tom Tian

© Tom Tian 2022