Girls Garage
2016
Visual Identity
Type Design
Web Design
Environmental Design
Originally a part of Project H Design, Girls Garage is the “first-ever design and building workshop for female, nonbinary, and gender-expansive youth in the United States.“ Based in Berkley, CA, Girls Garage seeks to instill confidence and cultivate personal growth through a broad range of unapologetically bad-ass projects and programs.
The corresponding visual identity eschews the usual STEM and feminine cliches for bolder forms inspired by industry.
The corresponding visual identity eschews the usual STEM and feminine cliches for bolder forms inspired by industry.
Strategy & Research
Kristin Lueke, Alibaster McDonald
Design Director
Will Miller
Development
Matt Soria
Design
Tom Tian
Portrait Photography
Gizelle Hernandez
Design Director
Development
Design
Portrait Photography
The goal was, in a sense, simple: To create a look and feel that does justice to the motto: “Fear Less, Build More.”
To that end, the identity embraces the precise and rough-hewn across multiple touchpoints, from the custom stenciled display typeface to hand-drawn textures to a suite of skill badges celebrating hard-won accomplishments, not to mention heroic portraits of the fearless builders themselves.
To that end, the identity embraces the precise and rough-hewn across multiple touchpoints, from the custom stenciled display typeface to hand-drawn textures to a suite of skill badges celebrating hard-won accomplishments, not to mention heroic portraits of the fearless builders themselves.
