Okay Inside
2020
Visual Identity
Illustration
Okay Inside is a habit tracker and builder app that “uses behavioral science and a compassionate therapeutic approach to manage daily stress, build healthy habits and create pathways to lasting change.”
The visual identity emphasizes this friendly approach, starting with a simple, amiable, adaptable mark that speaks to the friendliness and configurability of Okay Inside’s offerings.
The visual identity emphasizes this friendly approach, starting with a simple, amiable, adaptable mark that speaks to the friendliness and configurability of Okay Inside’s offerings.
Design
Tom Tian, Dean Sweetnich
![](https://freight.cargo.site/t/original/i/115a260d0b3be763e2dfbb1775d8b345199c51827e0b28eb8b15ff5385d614bd/OI-LogoLockupHorizontal-1.jpg)
![](https://freight.cargo.site/t/original/i/93c360eee16c3c9e5e39c643aed55a718e314f0270e2f9f98e5158d9f6d0e8b8/output-1-v3.jpg)
The principal mark’s gentle curves provide a natural foundation for a suite of custom icons. These icons articulate the brand’s playful personality at multiple small touchpoints within the app.
Rounding things out is a color palette of greens and blues that evokes a tranquil lakeside scene without sacrificing functionality and accessibility.
Rounding things out is a color palette of greens and blues that evokes a tranquil lakeside scene without sacrificing functionality and accessibility.
![](https://freight.cargo.site/t/original/i/19da8a8dd370c7decb1c0a21ad4527b3b2e863ccf9349fc84f5488e733191038/OI-Icons-1.jpg)
![](https://freight.cargo.site/t/original/i/0b584c786dc2c80e5396a84a39a464a975f265a6012215a7613393db52248135/OI-IconSequence-2.gif)
![](https://freight.cargo.site/t/original/i/002192ce90be2e103dc3e75fc7bbe980ba9855dd0d4f66ec81407676cff53ba1/OI-BrandGuideSet-2.jpg)
![](https://freight.cargo.site/t/original/i/83d9d83817000d29e1db563e18ea61c6ebc062d9c60dac003d77fc611797d2c2/OI-BrandGuideSet-1.jpg)
![](https://freight.cargo.site/t/original/i/a69bd23c4df8d7a5b1203c31217424ae190571b3bfe9828c393e65abc77a276b/OI-BrandGuideSet-3.jpg)
![](https://freight.cargo.site/t/original/i/582594ce15402800af58c3bc62d6bf2e5596b78e13a274bd0a7f524460e18b63/OI-BrandGuideSet-Full.jpg)
![](https://freight.cargo.site/t/original/i/1cb70f8ac7cd0633fa36084a1995a1ccf83ea59cc64fcd1f6d398037c079287b/output-3-v4.jpg)
![](https://freight.cargo.site/t/original/i/b9b76811a39ffedc80d513556d3c68f3d9211598fd221a99a474cecb2f751803/output-2-v1.jpg)