Plant Chicago
2015
Visual Identity
Web Design
Nonprofit
![](https://freight.cargo.site/t/original/i/01f5de0ee4b15fbbd09c082c2ba121b9204d5ae2beaf3a32ef6f975ed25485e0/PC-Logo.jpg)
Located in Chicago’s Back of the Yards neighborhood, Plant Chicago is a combination small business incubator, closed-loop urban farm, market, and community outreach organization.
The logo avoids industry motifs, taking instead a more abstract approach that depicts the complex, interlinked energy of this bold experiment in circular economies. In a nod to the Plant’s emphasis on building vibrant, diverse communities, the identity also features a set of illustrations that can be tiled to create larger tapestries.
The logo avoids industry motifs, taking instead a more abstract approach that depicts the complex, interlinked energy of this bold experiment in circular economies. In a nod to the Plant’s emphasis on building vibrant, diverse communities, the identity also features a set of illustrations that can be tiled to create larger tapestries.
Strategy & Research
Kristin Lueke, Alibaster McDonald
Web Development
Matt Soria
Design
Tom Tian
Web Development
Design
![](https://freight.cargo.site/t/original/i/da3e1b973f9809c79bbf5d5fb21ad3f84ec1f84134cfafcbb9ea5437f73e8033/PC_Brand-Elements.jpg)
![](https://freight.cargo.site/t/original/i/4f69c78da50d0f624e5baf79209b513fc8caddfe179bbdab12128d0511fc0e17/PC-Home.jpg)
![](https://freight.cargo.site/t/original/i/95f49e14c4b8641f3bd17099a6e34dc3935feec1182717c5ef1312edc00288aa/PC_HandsOn.jpg)
![](https://freight.cargo.site/t/original/i/b2219b8debaaa7e42c08840924ff8e61582a50c1ecb174b0503fd7ec7cdea253/PC_Tours.jpg)
![](https://freight.cargo.site/t/original/i/0580b11d3926a40229dfb9bb0aab5316277edea4a6e9b40920c9c70b6156b269/PC-Card-Grid.jpg)
![](https://freight.cargo.site/t/original/i/9bdebc825801be9071cb8fffdeaaa0d386b375f1131211ac991a4ccadda92f19/PC-Posters-1.jpg)
![](https://freight.cargo.site/t/original/i/04082e6fc9366ef26f7f5cc66c6a6034e58323203248317ad5e64d25c6346d7f/PC_Interstitial.jpg)