Tom Tian

Plant Chicago


Visual Identity
Web Design

Located in Chicago’s Back of the Yards neighborhood, Plant Chicago is a combination small business incubator, closed-loop urban farm, market, and community outreach organization. 

The logo avoids industry motifs, taking instead a more abstract approach that depicts the complex, interlinked energy of this bold experiment in circular economies. In a nod to the Plant’s emphasis on building vibrant, diverse communities, the identity also features a set of illustrations that can be tiled to create larger tapestries.
Strategy & Research
Kristin Lueke, Alibaster McDonald 

Web Development
Matt Soria

Tom Tian

© Tom Tian 2022