Plant Chicago
2015
Visual Identity
Web Design
Nonprofit
Located in Chicago’s Back of the Yards neighborhood, Plant Chicago is a combination small business incubator, closed-loop urban farm, market, and community outreach organization.
The logo avoids industry motifs, taking instead a more abstract approach that depicts the complex, interlinked energy of this bold experiment in circular economies. In a nod to the Plant’s emphasis on building vibrant, diverse communities, the identity also features a set of illustrations that can be tiled to create larger tapestries.
The logo avoids industry motifs, taking instead a more abstract approach that depicts the complex, interlinked energy of this bold experiment in circular economies. In a nod to the Plant’s emphasis on building vibrant, diverse communities, the identity also features a set of illustrations that can be tiled to create larger tapestries.
Strategy & Research
Kristin Lueke, Alibaster McDonald
Web Development
Matt Soria
Design
Tom Tian
Web Development
Design
