RWJF MCON Display System
2017
Environmental Design
Exhibition Design
Signage & Wayfinding
Event Design

The Robert Wood Johnson Foundation is America’s largest public health philanthropy and a leader in health equity advocacy. When the Foundation decided to appear at MCON — a signature event for Millennial movers and shakers held in Washington D.C., I created a custom, reusable, modular display system for their 10’ x 40’ space.
The system, which packs flat for shipping and can be assembled and disassembled without tooling, served as a structure for a variety of informational and tactile, interactive panels. Together, they also divided the otherwise open space into several distinct areas, including a more public central space where attendees could rest, recharge, and converse with Foundation staff.
The system, which packs flat for shipping and can be assembled and disassembled without tooling, served as a structure for a variety of informational and tactile, interactive panels. Together, they also divided the otherwise open space into several distinct areas, including a more public central space where attendees could rest, recharge, and converse with Foundation staff.
Strategy & Research
Kristin Lueke; RWJF comms team
Fabricator
Colorphonics
Design
Tom Tian
Case Study Photography
Tom Tian
Kristin Lueke; RWJF comms team
Fabricator
Design
Case Study Photography








