Tom Tian

RWJF MCON Display System


Environmental Design
Exhibition Design
Signage & Wayfinding
Event Design

The Robert Wood Johnson Foundation is America’s largest public health philanthropy and a leader in health equity advocacy. When the Foundation decided to appear at MCON — a signature event for Millennial movers and shakers held in Washington D.C., I created a custom, reusable, modular display system for their 10’ x 40’ space.

The system, which packs flat for shipping and can be assembled and disassembled without tooling, served as a structure for a variety of informational and tactile, interactive panels. Together, they also divided the otherwise open space into several distinct areas, including a more public central space where attendees could rest, recharge, and converse with Foundation staff.
Strategy & Research
Kristin Lueke; RWJF comms team


Tom Tian

Case Study Photography
Tom Tian

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