Shanghai American School:
Hub Wayfinding & Signage
2019
Environmental Design
3D Rendering
Wayfinding & Signage
Education
The Hub is a combination flagship library and student center at Shanghai American School’s Puxi campus. Part of a massive rebranding project, the Hub represents a marquee sub-brand with an extensive signage component.
I toured the then-unfinished building with my colleagues to get a better understanding of the anticipated spaces, lines of sight, flow, &c. We worked closely with the architects and client to account for structural changes, ultimately creating an identity system and corresponding signage system that extensively incorporated the wood slat accents seen throughout.
I toured the then-unfinished building with my colleagues to get a better understanding of the anticipated spaces, lines of sight, flow, &c. We worked closely with the architects and client to account for structural changes, ultimately creating an identity system and corresponding signage system that extensively incorporated the wood slat accents seen throughout.
Strategy
Adam Geremia
Identity Design
Will Miller
Signage Design
Tom Tian
Case Study Photography
Tom Tian
Identity Design
Signage Design
Case Study Photography
