Tom Tian

Shanghai American School:
Hub Wayfinding & Signage


Environmental Design
3D Rendering
Wayfinding & Signage

The Hub is a combination flagship library and student center at Shanghai American School’s Puxi campus. Part of a massive rebranding project, the Hub represents a marquee sub-brand with an extensive signage component.

I toured the then-unfinished building with my colleagues to get a better understanding of the anticipated spaces, lines of sight, flow, &c. We worked closely with the architects and client to account for structural changes, ultimately creating an identity system and  corresponding signage system that extensively incorporated the wood slat accents seen throughout.
Adam Geremia

Identity Design
Will Miller

Signage Design
Tom Tian

Case Study Photography
Tom Tian

© Tom Tian 2022